Brand strategy
Market scoping & market entry
Brand development
Brand positioning
Marketing strategy
New category development
Go-to-market planning
Strategic partnerships & account planning
Wholesale team support
Product training for partners
Commercial sales plans
Growth strategy
Market extension
Brand Licensing
Sustainable marketing & communication strategy
International marketing
B2B marketing
Sustainable communication
Sustainable packaging
Retail strategy
New store opening & location selection
Landlord and rental negotiations
Retail store management
Retail store resourcing
Pricing & promotional strategy
Customer conversion
Footfall development
Retail marketing strategy
Sourcing strategy
Manufacturer selection
Product price negotiation
Product development
Import & export
Brexit advice
Technical fabrics & material development
Creative workshops
Brand identity
Product launches
Communication & retail campaigns
Art direction
Specialism : Business strategy, business development & strategic planning.
Sales management & go-to-market strategy.
Key account and partnership development.
Wholesale and retail.
Distribution, local, national, international.
Brand experience: UGG, Hoka One One, Reebok, Nike, Victoria's Secret, Radley London, John Smedley, Triumph Motorcycles.
Higher Education Lecturing/Consulting experience: Liverpool John Moore's University, Nottingham Trent Univesity, The University of Manchester.
Specialism: Sourcing strategy, manufacturing & product development, import & export.
Technical garment & material development .
Import & export procedures including
trade & export, Brexit advice.
Technical & sports fabric solutions for fashion, lifestyle, & athletic brands.
Brand experience : The Gap , Asics , Mizuno , PING Collection Barbour , Reebok, Triumph Motorcycles Parkrun , Ashworth , Ellesse, Pantofola D’oro.
Specialism: Sustainability marketing strategy, international marketing, B2B marketing & sustainable packaging.
Guidance for brands seeking to feel confident on matters relating to sustainability/circularity in apparel/packaging.
How to integrate sustainability into the brand value proposition.
Support on the design, implementation and communication of a sustainability initiative in all aspects of the marketing mix.
Brand experience: Taplast, Rieke Corporation & Quadpack partner suppliers to Unilever, P&G & L’Oreal.
Higher Education Lecturing
Bath Spa University.
Specialism: Brand & Communications, Creative & Innovation workshops
Brand Identity and naming, Brand and product launches, Communication & Retail campaigns, Art direction, TV and design.
Brand experience: The Body Shop, Nike, Converse, Gucci, Fatface, Philips, Google, Citibank, UNDP.
Brand consultancy with the United Nations Development Program on Sustainability.
Guest lecturer at Bath Spa University.