The BRAND-COLLAB PARTNERS

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Specialism : Business strategy, business development , strategic planning & licensing

Sales management & go-to-market strategy.

Key account and partnership development.

Wholesale , retail, licensed.

Distribution, local, national, international.

Brand experience: Radley London, UGG, Hoka, Reebok, Nike, Victoria's Secret, John Smedley, Triumph Motorcycles.

Lecturing/Consulting experience: Liverpool John Moore's University, Nottingham Trent University, The University of Manchester.

Specialism: Apparel sourcing strategy, manufacturing &  product development, import & export

Technical garment & material development .

Import & export procedures including 

trade & export, Brexit advice.

Technical & sports fabric solutions for fashion, lifestyle, &  athletic brands.

Brand experience : The Gap , Asics, Mizuno , PING Collection, Barbour, Reebok, Triumph Motorcycles, Parkrun , Ashworth , Ellesse, Pantofola D’oro.

Specialism: Footwear brand consulting, design & development  

Brand identity, positioning & direction.

Structure commercially driven collections with the underlying importance of sustainable solutions.

Conceptual idea exploration & category expansion.

Create iconic product inc. technical design, development & sourcing.

Support & energise in-house teams.

Brand experience:    

Lacoste, LÄST, Gola, Fullup , G-Star RAW, Bianco, WGSN, Fila, Puma Blackstation, Ben Sherman, Evisu, Butterfly Twists.   

Specialism: Brand & Communications, Creative & Innovation workshops  

Brand Identity and naming, Brand and product launches, Communication & Retail campaigns, Art direction, TV and design.

Brand experience:  The Body Shop, Nike, Converse, Gucci, Fatface, Philips, Google, Citibank, UNDP.  

Brand consultancy with the United Nations Development Program on Sustainability.

Guest lecturer at Bath Spa University.

Specialism: Sustainability marketing strategy, international marketing, B2B marketing & sustainable packaging.  

Guidance for brands seeking to feel confident on matters relating to sustainability/circularity in apparel/packaging.

 How to integrate sustainability into the brand value proposition.

Support on the design, implementation and communication of a sustainability initiative in all aspects of the marketing mix. 

Brand experience: Taplast, Rieke Corporation & Quadpack partner suppliers to Unilever, P&G & L’Oreal.  

Senior Lecturer & Programme Leader (B.A. Marketing), Bath Spa University.